The Halyk Travel is an app that offers the best experience in travel planning. Airline tickets, train tickets, and car rental. All in one.
Halyk Bank is the largest bank in Kazakhstan, holding the leading position and the largest market share in the country. We were honored to collaborate with such a strong and experienced team.
The bank serves 10.1 million customers, of whom 71%, or 7.2 million, are active users engaging with more than one banking product. Notably, this represents more than half of Kazakhstan’s population.
Halyk Bank ranks second among CIS banks and first among Kazakhstani companies in terms of net profit.
The bank’s history dates back to August 1923, when the first savings bank was opened in the city of Aktobe, a milestone that marks the beginning of Halyk Bank’s legacy.
Travel booking experiences are often fragmented across multiple platforms: flights on one app, trains on another, accommodations elsewhere. Users are forced to compare prices manually, switch between services, and manage bookings in disconnected environments.
Halyk Travel aimed to consolidate transportation and travel-related services into a single, intuitive mobile experience. The challenge was to design a scalable, easy-to-navigate app that supports flights, trains, cars, price alerts, and lifestyle travel content while maintaining clarity and performance.
Research focused on understanding how users plan trips, compare prices, and manage bookings across devices.
Users frequently compare options before purchase.
Price sensitivity is high and alerts are critical.
Booking flows must be fast and transparent.
Travel inspiration (stories, visuals) increases engagement.
Trust and clarity are critical in payment and confirmation stages.
This study focused on ensuring that booking flights and trains is intuitive and fast. The results showed that clear sorting options and well-structured filter grouping significantly improved decision-making speed. A simplified checkout flow reduced the risk of drop-off, while a strong visual price hierarchy enhanced transparency and helped users feel more confident about their choices.
The objective of this study was to validate the clarity and usefulness of the price alert system. Toggle-based alerts improved overall usability, and clear visual state changes made it easier for users to understand when alerts were active. Users particularly appreciated the ability to monitor prices passively, which reduced the need for repeated manual searches.
This study evaluated clarity across multiple services, including flights, trains, cars, and other offerings. Icon-based categorization improved recognition and helped users quickly identify the service they needed. Clear segmentation between services reduced confusion, and users valued having a unified booking history that consolidated their activity in one place.
The goal of this study was to ensure that inspirational content did not interfere with booking flows. Separating “stories” from transactional screens improved user focus and reduced cognitive load. Users engaged more with discovery content when it felt optional rather than embedded directly within functional booking processes.
Try an awesome Halyk Travel feature and buy airline tickets with a minimum number of taps. Deep linear flows let you buy tickets within seconds, even on the go.
The UX pattern which is already familiar to our user allows purchase train tickets faster than ever. Few taps and you start the most unforgettable journey!
The best deals and discounts are featured in the “Promotions” section, presented with vibrant visuals and a wide selection of competitively priced offers in a familiar, easy-to-browse format.
Halyk Travel is full of different features. Calculate a budget
for a trip, rent a car, or choose an apartment. It’s all in one
place and in just a couple of taps.
Halyk Travel delivered a unified, scalable travel experience that simplified booking, improved price transparency, and integrated monitoring features like alerts. Users were able to search, compare, and purchase tickets with greater clarity and speed, while also engaging with inspirational travel content. The cohesive design system enabled multi-service integration.
Travel apps must support both comparison mode and fast booking mode
Price transparency builds trust
Alerts increase long-term engagement
Clear filters reduce cognitive load significantly
Utility and inspiration must coexist without competing